Laurel Bridge
Suite 201
908 West 7th Avenue
Vancouver, BC V5Z 1C3
Ph: +1.778.960.1265 

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Navigating the headwinds of the food industry with innovative business consulting services!

Who is Sisu Solutions?

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My name is Jo Heron. I am the owner of Sisu Solutions Incorporated. I have 20+ years of experience working for food manufacturers in various roles including:

  • General Manager and Director Roles 
  • Sales Channel Development 
  • Marketing Management and, 
  • Key Account Sales roles. 

I crafted my skills working with the following food manufacturing companies:

  • Campbell Soup
  • E.D. Smith
  • Nabisco
  • Kraft

From these roles I have honed my skills in the following areas:

General or Divisional Management

General or Divisional Management - Two supervisors reviewing items
  • National industry scope and development of long term customer contacts/partnerships
  • Capital expenditure analysis and commissioning
  • Strategic and annual planning
  • Fiscal P&L responsibility
  • Executive team membership/input/guidance
  • Servant leadership and people development
  • Plant operations and supply chain

Sales Channel Management

Sales Channel Mangement - Store Shelves
  • Development and commercialization of channel specific products/packaging, merchandising programs etc.
  • Understanding buying decision criteria by channel - Retail Fresh Departments including HMR and Instore Bakery, Foodservice, Convenience and Gas and, B2B Industrial Ingredients sold to food processors
  • Long term sustainable contacts and partnerships which transferred through my various roles
  • Category Management
  • CRM
  • Regulatory and Certification requirements as it pertains to Industrial Ingredients and Food Processors

Marketing Management

  • Fiscal P&L budgeting and accountability
  • Strategic planning
  • Annual marketing plans including A&C and trade investment strategies
  • Trade and Merchandising program development and training rollout
  • Product, packaging and program development and commercialization to direct and indirect sales and various sales channel customers
  • Creation of business tools by sales channel customer

Interested in one or more of our business consulting services?

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