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Vancouver, BC V5Z 1C3
Ph: +1.778.960.1265 

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Navigating the headwinds of the food industry with innovative business consulting services!

Testimonials From Food Industry Clients & Colleagues

Jo has a tremendous depth of knowledge that she is able to turn into actionable strategies to assist food and beverage companies get their products onto the grocery store shelf and into the consumers’ food baskets. Her expertise in training and coaching western Canadian new food industry entrepreneurs in the Agri-Value Training Program proved invaluable and was in high demand by the participants. Thanks, Jo for helping make that program a success!

Gayle Palas & Mary Ellen

Grounded Strategies Inc.

Jo Heron has been our Kraft sales representative in the past couple of years. Jo had demonstrate her ability to provide support in a fast pace manufacturing environment to meet our internal customer needs. Her calm nature, professionalism and recognition of business growth was an added value to our organization. I'm so grateful I had the pleasure to work with Jo, especially during challenging times.

Chris Smith

Director of Purchasing, Give & Go Prepared Foods Corp.

As we tried to understand the evolving world of HMR in the retail marketplace, Jo was a valuable asset providing her knowledge and insight to our learnings. Jo played a big part in developing tools that we required to assist our sales team in understanding and preparing to better engage with retailers to find solutions to their needs in the category. Jo is always a professional and her knowledge is invaluable to assist us in finding new avenues for our products.

Dan Glendinning

National Sales and Marketing Manager – Foodservice Hormel Canada Ltd.

We are very fortunate to have had the opportunity to work with Jo on several past projects and to this day she remains a significant partner and resource to our business. Jo worked with us to complete a full 360 degree review of our business, resource allocation and go to market model to ultimately hone and fine tune our long term growth strategy within the rapidly changing food industry. Jo is highly committed and dedicated to ensuring all stakeholders win and this shows in not only her work each and every day, but in the positive changes and results that occur. Her level of professionalism, business competency and integrity is outstanding and I would never hesitate to recommend her to others.

Elizabeth Matthews

Senior Vice President, ACOSTA | Foodservice Canada

Jo did a great job on our Channel Plan. Her insight and experience proved invaluable, I learned a lot from her. The Channel Plan is a key component of both our Business Plan and Strategic Plan.

Ken Schneider

CEO, Quejos Ancient Foods Inc.

We recently worked with Jo to develop our sales and go-to market strategy on two initiatives within the food industry in the last year. Her breadth of knowledge and experience has helped guide us to through our planning and execution process. Jo’s professionalism and industry insights have been very helpful to our organization. I highly recommend Jo's consultative services. We look forward to continuing to work with Jo on-going and future projects.

Frank Raposo

Business Development Manager – Global Vintners

I had the pleasure of working with Jo Heron during the further development and launch of a product category while employed with a major Canadian Food Service company. Jo had an uncanny ability to show operators meaningful alternative usages and applications for products, while creating additional value in the entire supply chain. I always found her to be a tremendous source of wise council and a person of sound judgment.

Jeff Thornhill

Sales Manager - Canada, Basic American Foods

I have had the pleasure of working with Jo several times in the last 6 years on existing concepts and innovative development in our HMR business. Jo has a keen consumer centric focus with strong ethics and devotion in client management and dynamic business development. Her follow through has never failed and her pleasant demeanor have ensured that I would gladly work with Jo again in the future.

Sandra Power

Sales Manager. Deli, Food Service, Coffee, Sobeys - Safeway Operations.

Jo was a marketing pioneer in the Canadian RTU Sauce Category; a category that continues to grow. Jo's understanding of the food industry will be an asset to growing your business in a strategic and professional manner.

Neil Crane

Director of Sales - Food Service Heinz Canada

Jo has a unique ability to dig deep into business issues and identify opportunities that are not always apparent resulting in real world profitable solutions that have continually amazed her clients and developed a loyal following with business leaders in the food world. It has been my distinct pleasure to have worked with and be mentored by Jo, and I can attribute a number of my significant wins from key learning's I gained while working with Jo. I highly recommend Jo's consultancy services and have no doubt that any organization fortunate enough to work with Jo will agree with and echo my statements.

Mohit McLaren

Regional Sales Manager - Western Canada
SGS Systems & Services Certification ( SSC )

Jo Heron worked as Director of Sales for Western Canada for the Food Service Division of Nabisco Canada from July 1998 to April 2001. Jo is a results oriented individual with strong leadership skills who worked very well with customers.

I recommend Jo for projects in the areas of Sales and Business Development in the Foodservice marketplace.

Gord Wilson

President, GCW Management Consulting Inc.

I've had the pleasure of working with Jo on a number of initiatives over the past 20 years. She has consistently demonstrated her ability to deliver great results, act with integrity and effectively communicate. I feel honored to have had the opportunity to work along side of her.

Frank Geier

Board of Directors, Gordon Foodservice

No meaningful sales and go-to market strategy is developed without a phenomenal facilitator. Within the food industry we are fortunate to have worked with one of the TOP consultative leaders in Canada. Jo Heron continues to be a tremendous industry partner and resource to our organization.

Doug Spencer

President & CEO, Summit Marketing Canada Ltd.

Jo was my primary contact with Kraft Foods. Whenever input was required, Jo was always front and center in providing knowledge, advice and expertise to our R&D for creation of new meals or augmentation to existing meals. Thank you Jo!

Byron Jagoe, SCMP.Z

Purchasing Manager, Inovata Foods